Hi YouTube Marketers,
It’s almost September. Where did the summer go? I’m still getting settled here in New York City. While I await furniture delivery, I’m soaking up the last bit of summer in the city that never sleeps. I’m also working on an exciting new course that will teach you everything I know about how video marketing is the key to building a profitable business. I think you are going to love it… more on that later.
Recently, I’ve been getting a lot of questions about growing a business through Youtube, and how I’m able to get thousands of views on my videos every single week. This video in particular got 2,000,000…yep million…. views.
Over the next couple weeks, I will take you behind the scenes of my business and share all the marketing and money-making tips I’ve used to build a six-figure business on YouTube. I want you to be confident about your YouTube videos. It’s time to get your message out in the world in a big way.
The truth is, I learned the hard way: through trial and error, hard work, putting myself out there by taking consistent, imperfect action, and making mistakes all along the way. But after 5 years of years of making YouTube videos that have upwards of thousand and up to 2 million views, I can confidently say I know the anatomy of a high converting video.
And lucky you. I have dwindled it down to critical questions I ask for every single video to ensure it adds value to others and help market and monetize my biz.
How to Get Thousands (and possibly millions) of Views on YouTube
Is my video Boring or Edutaining?
What do you do when you want to know how to do something? You probably Google it, right? Well, a YouTube video is most likely going to be in the top results, since Google owns YouTube. “How to” educational videos are one of the most popular categories on YouTube. Comedy and entertainment genres are even more popular. But whatever your genre, remember to keep it punchy, short, and entertaining. Take a look at my video with 2 million views. It is educational (appeals to the “How to…” market); it is also entertaining (appeals to eyes and ears).
Tip: Check the yawn factor. Does your video educate and entertain? If you’re doing both, you are on the right path.
Is there a clear Story Line?
Consider each video, no matter how short, as a chance to tell a story. Do you remember the classic story line? Set up the situation, then there’s a problem, then the hero solves the problem. You can even make your story end with a “to be continued” with a cliff-hanger for your next video. Make your video like a story line and you’ll keep people watching longer and more videos.
Alright, that’s all for this week.
What are your guiding questions for video content creation? I want to hear from you. Join our Facebook Group Visionary Video Creators. I look forward to hearing from you there!
In our next post, I’ll share one of the most important parts of the anatomy of a high converting YouTube video.
Sign up for my course “7 Days to Views on YouTube”