It’s been great connecting with you and learning more about your business. If you haven’t already, head over to our free, exclusive Facebook group for Visionary Video Creators. I am in the group answering questions, giving tips and helping you Market, Monetize and Make a Difference using video marketing in your online business.
This week, I want to share an important tip that became a game-changer in my online business. I was getting a lot of viewers and with that came a lot of questions, comments. I used the tips in the last blog post to move these people into a meaningful community and eventually to customers. Then, I had a big problem on my hands. I needed help or I was going to drown in the massive ocean of YouTube possibilities.
I’ve been on YouTube for years and realized over time that making good videos creates a lot of work on the back end. I was exhausted trying to keep up with everything, stay present, build community and create products that met the needs of my tribe. So I bit the bullet and got help. I chose to hire a Virtual Assistant (VA) so that I can focus on other money making activities that only I could do.
I was now free to do what only I could do – connect, create, market and monetize. She carried the tasks that could be done by someone else.
If you do everything I’ve shared in the previous tips, you will create a lot of work too. As your community and views increase, you will become distracted with all the little tasks that grow over time. At first, answering a comment or two, fixing a glitch here and there will seem easy, manageable and maybe, even fun. But eventually the tasks will pull you away from the big picture, your overall strategy and vision. You may feel bogged down in mundane tasks while not seeing any money come in. You will need help to manage your tribe and all that comes with having followers on such a huge platform. This is a great problem to have but some are hesitant to get help. Just this tip alone resulted in significant business growth for me.
Here are some YouTube tasks that I’ve hired a VA to help with.
- Create video cover images
- Update video descriptions
- Add links to videos
- Upload transcripts to videos
- Add embedded videos and blog posts to my website
- Upload YouTube videos directly to Facebook
- Respond to video comments
- Prepare video talking points based on content schedule
- Record videos
- Update directions as needed
In the beginning phase of my business, I did all of these tasks until I had the ability to hire.
This doesn’t have to be expensive. You can hire a high schooler or college student for a couple hours a week. They’re all hanging out on YouTube anyways. Might as well put them to work. Another idea is, since most of these tasks could be done from anywhere, to hire someone who lives in an area where average wages are lower. I live in New York City and my current team is spread out across the US and Asia.
Remember it’s always about the viewer. This is the most important tip of all. Your business will grow as you focus on community building, marketing, money making activities. Do what only you can do (making videos, responding to questions, creating products, building relationships with viewers and potential business partners) and delegate the rest.
I hope you enjoyed these tips. Building a tribe and hiring are critical decisions that move you from being a hobbyist to using YouTube videos to build a profitable business.
Need help getting started? Have you checked out my basic course on Youtube Marketing? This online, self paced course builds the foundation you need to build a profitable business using video. You can buy it here.