When You Create a Video for YouTube, Give Your Viewers Direction
In our last blog post, I really wanted you to take action. Create a video that has a clear story line and offers value that commands and keeps people’s interest. Today’s tip is short but don’t think it is unimportant. It is probably the component that I will never compromise in my videos. I learned this trick late in the game. Oh how I wish someone told me about this sooner.
So you have a video up and it has a great storyline, you’re actually edutaining your viewer and then the video ends. No call to action. No next step. No challenge or opportunity? No bueno.
Your video is your clarion call and invitation. As an expert, you have something of value to offer…a solution to a problem, a cure to pain, a fast track to pleasure. No matter your magic, you have to clearly call your viewer to do something. If not, you will miss your opportunity to make a difference. This one trick saved me years of trying to figure out why my views weren’t increasing and why I wasn’t making money online.
The Call to Action: The Best Way to Get the Most Out of Your Video Content Creation
What’s your CTA (call to action)? From this moment forward, no matter what type of video your are creating, remember: Every video should have a CTA. You want to call your viewer to do something. It could be as simple as to subscribe to your channel, share a link or buy a product. Whatever it is, interact with your viewer and ask them to do something. In my videos, I do a lot of teaching. So I may have a more educational CTA – to do an assignment or practice what they learned in the lesson or sign up for my free newsletter or a course (free or paid). It could be as simple as to “like” the video or leave a comment. Use these suggestions so you can get in the habit of always putting in CTA in your videos.
After years of engaging students through YouTube videos, I actually made a template to make it easier to create a valuable video that has a CTA. This template makes it easy to make a lot of videos all at one. I now batch-produce a bunch of videos at once for scheduled release later and guess what is always included? Yep, a CTA.
Now that I’ve been YouTubing for years, I’ve improved on this secret with my own formula that really works for more views and website traffic. Once I started doing two calls to action in each video, my website sign ups skyrocketed.
My Winning Template for Video Marketing Content on YouTube
Here’s the basic template I’ve used to garner hundreds of thousands of views on YouTube – the full template is available in my 7 Days to be Seen on YouTube:
1 – What’s in it for me (the viewer)
2 – CTA (call to action)
3 – The story / helpful content
4 – CTA (repeated)
Do a call to action every time. As you can see from my template, I actually do it twice. This is an important ingredient in my secret sauce. My biggest struggle has been to stay focused on 1 CTA because I just want to tell people to do everything. But what works (and trust me, I have tested it) is to repeat one CTA twice to keep your message clear and your video template clean. Here’s an example, “Sign up on my website for an exclusive, free training series.” Say that in the beginning and ending of your video.
Wow, I just gave you the #1 tactic that has revolutionized my video marketing strategy. If you use it, you will soon brand yourself as an expert and begin to quickly differentiate yourself in the second largest search engine in the world, YouTube. Do it now, do it today and in every video moving forward. You won’t regret it.
I want to hear from you: What is your favorite CTA? Share your ideas in our free Facebook group Visionary Video Creators. I look forward to hearing from you.