I love seeing you build your business online and using video marketing to do it. It has literally changed my life and I know that putting yourself out there will get you to your business goal a lot faster than staying hidden.
But alot of people commit the cardinal YouTube sin. I don’t want you to be one of “those” people.
I work with entrepreneurs who want to market, monetize and make a difference through video marketing. But when it is time to record a video, some folks change who they are, they stiffen up or get crazy silly, trying to emulate what they have seen or trying to seem super cool or very professional. This is the cardinal sin of public speaking and video marketing. You have to be yourself and make it easy to get to your videos.
Ask yourself these two questions. Save yourself time and energy trying to be someone you are not. And help save your audience’s energy by making it easy to find your videos. Both are sides on the same coin – viewers want the real you to stand up and we want it to be easy to find your videos.
So ask yourself:
Is it easy to watch more of my stuff?
People’s attention spans are really short. In fact, you have to catch their attention in the first 30 seconds or they are on to the next grumpy cat or cute puppy video. So here’s four ways to keep people on your channel
- Link from one video to another on your channel.
- Create lots of playlists so that people can watch on autoplay.
- Share the link to your playlist, not just an individual video.
- Share your YouTube links on social media and in email campaigns.
Am I being myself? If you’re shy about being on camera, you can do slides with voice overs or animations… but I really recommend getting live on on camera, even if it doesn’t feel comfortable at first. This is a big leap for many of us who did not grow up on YouTube or Facebook Live.
Showing yourself on video creates more reason for your audience to stop and engage with you. There’s no editing, so people are curious to see the real you! It establishes more connection and trust. Yes, it helps to have someone good looking on your videos, but don’t worry about that too much… It’s really about being able to connect with the viewers and convey your personality! And don’t try to be someone you are not. People can spot a fake.
Be yourself. If you are quirky, be quirky. Are you highly intellectual and serious? There are people waiting for you to show up as the most authentic version of yourself.
When you watch yourself on camera, are you conveying your personality? If you’re feeling at all nervous about being on camera, you will tense up and this does not help you express how fun and interesting you and your message are! Tip: try some practice videos before posting or going live and ask yourself these questions:
1 — Am I showing up with enough energy to seem passionate about my message? If not, what can I do to show I’m excited?
2 — Am I delivering my message in an authentic way? If not, what could I do to share my real self along with my message?
3 — Am I making it easy for my viewer to watch, in terms of volume, my recording setting, or are there distracting or off-brand elements in my video? If this is an issue, make sure that you have an appropriate setting where you can record.
So here’s your assignment for today: Check your channel and navigate like a user. Watch a video and make sure you are being 100% best version of YOU!